S
SLATON & SON
Roofing · Since 1978
Our Story

Nearly five decades of roofs and reputations.

Slaton & Son Roofing started in 1978 with a pickup truck, a ladder, and a promise: do the job right, treat people honestly, and stand behind the work.

We've been roofing homes and businesses across Monterey County since the late 1970s. In that time we've watched the industry change — new materials, new tools, new players — but the fundamentals have stayed the same. A roof is the most important thing protecting your investment. It deserves real craftsmanship.

Today, the second generation runs day-to-day operations alongside the founders. Many of our crew leads have been with us for over twenty years. That kind of stability is rare in this industry, and it's the reason the same families have hired us for three generations.

We're not the biggest roofing company in California, and we don't try to be. We're the company that picks up the phone, shows up when we say we will, and finishes what we start. We sleep at night because every roof we install has our name on it — literally.

Slaton craftsmanship
The original Slaton & Son Roofing emblem, est. 1978
— Heritage · 1978

The original emblem.

This is the mark Robert Slaton stamped on his first work orders in 1978 — a hand-drawn craftsman home, his family name, and the year it all started. It still hangs in the shop today. We've modernized almost everything else about how we operate; this stays.

1978
Founded
2 gen
Family Owned
10k+
Roofs Installed
What We Stand For

Old-school values. Modern execution.

Family Owned

Two generations of the Slaton family work in this business every day.

Local Crews

In-house, long-tenured roofers — not subcontracted day labor.

Craftsmanship

We've never confused 'fast' with 'right.' Both is the goal.

Honest Communication

Straight quotes, real timelines, and a phone call if something changes.

Community

We live in the same towns we work in. Our reputation walks the street with us.

Reputation

Forty-eight years of word-of-mouth referrals. That's the metric that matters.

Meet The Team

The people who'll actually be on your roof.

Family, foremen, and the office crew that ties it all together — most of us have been here for decades.

RS
Founder
48 yrs

Robert Slaton

Founded the company in 1978 with one truck and one promise: do the job right.

DS
Owner & Operations
26 yrs

Daniel Slaton

Second generation. Runs day-to-day estimating, scheduling, and crew management.

MH
Senior Foreman
22 yrs

Miguel Hernández

Leads our residential crew. Trained on every system from cedar shake to standing seam.

CR
Office Manager
14 yrs

Carla Reyes

The voice on the other end of the line. Handles scheduling, warranties, and follow-ups.

JW
Commercial Project Manager
19 yrs

James Whitaker

TPO, PVC, modified bitumen — runs every commercial job from bid to final walk-through.

TA
Lead Estimator
17 yrs

Tomás Alvarez

Walks every estimate personally. Writes the proposals you can actually read.

Want to meet the team in person? Request a quote and one of us will walk your roof.

Trusted & Recognized

Recognized by the
community we serve.

For decades, homeowners and businesses across Monterey County have trusted Slaton & Son Roofing for quality workmanship, honest service, and dependable results.

Award · 2026
BusinessRate Best Of Award 2026 badge
BusinessRate Best Of Award
Award winner for roofing contractors in Salinas, CA — powered by Google Reviews.
Award · 2025
Neighborhood Fave 2025 badge
Neighborhood Fave
Voted a Neighborhood Favorite by local homeowners on Nextdoor.
Award · 2023
Neighborhood Fave 2023 badge
Neighborhood Fave
Recognized by neighbors across Monterey County on Nextdoor.
Certification
CertainTeed ShingleMaster badge
CertainTeed ShingleMaster
Certified installer of CertainTeed roofing systems — qualifying us for extended manufacturer warranties.

"Recognition matters, but our reputation has always been built on the roofs we install and the customers who recommend us."

By The Numbers

What 48+ years looks like.

1978
Year Founded
10,000+
Roofs Installed
48+
Years In Business
20+
Crew Tenure (yrs)
Since 1978

Want to work with the people who started this in '78?

Same family. Same standards. A free quote is a phone call away.

Call Now